Resume
Experience
2021 - Present
Director of Comms, Content
Mozilla
Leading an amazing team of creatives and strategists. Created and executed our PR, Social & Editorial strategies across all Mozilla brands, amplifying our story and converting users.
Helped launch series across all platforms, produced a co-marketing campaign with Disney and led the comms for the launch of multiple products.
2019-2021
VP Editorial Operations & Strategy
Vice Media
Managed operations of 55+ people across three North American offices including editorial, branded content, social referral, newsletter, and content strategy teams.
Conceived, edited, and oversaw editorial programs and partnerships with partners and celebrities like AARP, Girls Who Code, Gabrielle Union, and Hilary Duff
2012-2019
Managing Editor &
Various Other Roles
Refinery29
Led audience and content strategy teams, Canadian editorial team and global branded content teams. Created data-based strategies to hit traffic and revenue goals — increasing .com SEO traffic by 400% since joining the team in 2012. Oversaw the launch of Candian site and team, which grew 117% in its first year.
Refinery29 roles: Managing Editor, Director of Content Strategy, Senior Audience Development Editor, SEO Editor
Education
2008 - 2012
Elon University
B.A. Print/Online Journalism
Elon, North Carolina
Activities and societies: President of Communications Fellows, Managing Editor of The Pendulum, Team Leader at Live Oak Communications, Contributor at Imagining The Internet, Orientation Leader, Elon 101 TA, Lambda Pi Eta
Professional skillset
Content Strategy
Branding
Team Leadership
Product Marketing
Social Media
Editing