Rebecca
Smith

I'm a marketing and communications leader who works at the intersection of storytelling and technology. My specialty is turning brand missions into movements: building the communities, content, and campaigns that make people feel like a platform was made for them.

​

I spent the first decade of my career at the places where media was being reinvented — Refinery29 and Vice — leading the teams that told those stories. Now I bring that same storytelling instinct to the technology sector, building communities and content at Mozilla that make the case for an internet that actually benefits people.

​

I believe we're at a genuine inflection point: AI is reshaping how stories get made, creators have real power to build independent audiences for the first time, and the brands that will matter are the ones that figure out how to stay human through all of it. That's the work I want to do.

 

I like building things that didn't exist before: teams. editorial programs, creator communities, cultural campaigns, and the strategies that give them staying power.

​

Outside of work: voracious reader, teen TV scholar, tap dancer, frequent flier. Always accepting recommendations for a great book, a good whiskey, or the best queso in any city.

​